BRAND TYPES

DISTINCTIVE DESIGN INNOVATION ENGINEERED FOR EACH SPECIFIC TYPE OF BANDING APPLICATION

The net conclusion of a stack of research and white papers confirms it... every touch point of your branding program should connect a viewer to brand essence. Often subtlety What happens when a young brand grows or a mature brand diversifies? A strategically crafted program can grow with you at your pace.

CO-BRANDING

AND ENDORSEMENT

The fundamental components needed to launch or maintain a smaller brand without the complexities of scaled-up over-sized and formal structure. 

LEVERAGING LEGACY

The fundamental components needed to launch or maintain a smaller brand without the complexities of scaled-up over-sized and formal structure. *If this brand is essentially a packaged good or an environmental experience, then this addition becomes paramount.

VARIABLE DYNAMIC BRAND DESIGN

The fundamental components needed to launch or maintain a smaller brand without the complexities of scaled-up over-sized and formal structure. 

ABSTRACT &

UNRULY

The fundamental components needed to launch or maintain a smaller brand without the complexities of scaled-up over-sized and formal structure. *If this brand is essentially a packaged good or an environmental experience, then this addition becomes paramount.

NAMING AND VERBAL BRANDING

Established businesses and challenger brands must have forward-thinking brand strategy in place for sustainable growth. A 360 Growth Projection provides adaptable A|B testing and refinement in real-time. this keeps the brand environment robust and empowered to reach beyond grasp.

POSITIONING

AND ESSENCE

The fundamental components needed to launch or maintain a smaller brand without the complexities of scaled-up over-sized and formal structure. *If this brand is essentially a packaged good or an environmental experience, then this addition becomes paramount.

ROLL OVER SLIDE TO PAUSE
Campaigns, events, feature icons, award emblems, certification symbols, anniversary marks and warranties. 
Special logos designed for unique programs, limited integration or distinguished applications.
FOR MORE

Working with architects, agencies, studios, and in-house departments to build better brand experiences.

From single task projects to full-scale turn-key assignments, Richard Layne is committed to exceeding strategic goals.

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