PROCESS

INTENTIONAL CONNECTION

ENABLES DURABLE

BRAND AFFECTION

Richard Layne works with clients to create highly engaging brand design programs that communicate the distinctive story of their brand. LAYNE helps clients significantly increase brand awareness, engage and retain more customers, and grow durable affinity.

Vision, purpose, mission, innovation... leadership.

To gain the big picture and interpret the indispensable attributes of brand essence, LAYNE works with agencies and in-house departments to stay close to the heart of the business. Striving to keep working relationships simple, schedules in check and budgets streamlined, LAYNE distills brand stories and messages into adaptive, responsive solutions, engineered for integration throughout the customer experience. Every touchpoint becomes a valuable component of positive perception.

Simplify complexity, maintain integrity.

Bringing keen insight to research and creative briefs, LAYNE provides actionable solutions for resolving complex brand environments. By keeping simplification and visual synergy paramount LAYNE helps clients streamline communications and their related costs, become more robust in brand presence, speak with distinction and clarity to stakeholders and prospects, and open exciting new vistas that inspire higher innovation and better performance.

Integrate, empower... and anticipate change.

Each brand expression serves only as part of the greater brand persona. To bring visual cohesion and maximum interactivity to the entire family of branded assets LAYNE crafts subliminal graphic harmony and connectivity into specific elements of each identity and marketing program. This strategic engineering enables long-term service and versatility as trends changes, as the marketplace evolves, or diversification requires a brand architecture update. Growth opportunities call on and favor a smart brand built on a smart foundation.

ROLL OVER SLIDE TO PAUSE
Campaigns, events, feature icons, award emblems, certification symbols, anniversary marks and warranties. 
Special logos designed for unique programs, limited integration or distinguished applications.
FOR MORE

Working with architects, agencies, studios, and in-house departments to build better brand experiences.

From single task projects to full-scale turn-key assignments, Richard Layne is committed to exceeding strategic goals.

© MMXX Richard Layne   Trademarks, refinements and brand positioning designs are uniquely created for each client and are displayed here for self promotional purposes. Each is the property of its respective owner and is subject to copyright protection. Stills and motion used by agreement and are sourced from the client, project files and stock libraries of Richard Layne, X360, LMDX, Svoboda Studios, SVON, Jeff Noble Photo, Getty, Tim Olive, Steve Pollock, Douglas Johns, Charles Waddell, Shutterstock, and Wix. Privacy Policy /Terms of Use  ^  LAYNE X360