Designer Director Producer
Creating and connecting the dots to success, Richard Layne is working with clients to develop strategic, innovative solutions to help their organizations thrive. Layne applies powerful skills and broad expertise to analyze and interpret pertinent information, to drive strategic and creative direction, and to develop tactical steps to meet and exceed goals.
Collaborating with organizations to distill complex stories and imagery into simplified, robust and hierarchical messaging, Layne helps increase cohesion, clarify proposition and calls to action, and provide adaptability for responsive cross-media application. Richard Layne helps transform brands enabling them to gain maximum response on marketing efforts, achieve highest returns on advertising campaigns, create robust engagement in branded environments, and to reach optimum performance on all communication fronts.
Developing programs for enterprises of all sizes. Meeting challenges for firms in nearly all sectors. Integrating comprehensive solutions across all channels. Brands looking to dominate in their current and future marketplaces benefit from Layne's unique insight and comprehensive experience.
DISCIPLINES AND EXPERTISE
360° BRAND ARCHITECTURE
BRAND ANALYSIS AND STRATEGY
Initially beginning his career in product design, Layne transitioned into marketing and advertising as a regional art director in Columbus. To focus more on the disciplines of brand strategy and environmental design, he made the move to Miller/Zell in Atlanta becoming Senior Designer and Project Manager on projects for Sherwin-Williams, Nissan, Mitsubishi, Sears and Texaco.
After relocating to Southern California, Layne formed his own full-service design group gaining projects from regional businesses, as well as major assignments for global brands Century 21, Epson, GTE, Pepsi and Heinz Foods. Richard Layne has worked on national campaigns with ad firms Leo Burnett, Cambell-Mithun, FCB and McCann, and today works with agencies, architects, developers and in-house departments as a consultant, designer and producer.