© MMXIX Richard Layne   Trademarks, refinements and brand positioning designs are uniquely created for each client and are displayed here for self promotional purposes. Each is the property of its respective owner and is subject to copyright protection. Stills and motion used by agreement and are sourced from the client, project files and stock libraries of Richard Layne, X360, LMDX, Svoboda Studios, SVON, Jeff Noble Photo, Getty, Tim Olive, Steve Pollock, Douglas Johns, Charles Waddell, Shutterstock, and Wix. Privacy Policy /Terms of Use  ^  LAYNE X360
Campaigns, events, feature icons, award emblems, certification symbols, anniversary marks and warranties. 
Special logos designed for unique programs, limited integration or distinguished applications.
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Working with architects, agencies, studios, and in-house departments to build better brand experiences.

From single task projects to full-scale turn-key assignments, Richard Layne is committed to exceeding strategic goals.

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360° BRAND DESIGN

NOT EVERY BRAND NEEDS A2Z,

BUT EVERY BRAND NEEDS 360.

Each touchpoint of a successful brand design program promptly connects the viewer to the unique and larger brand essence. Sometimes subtlety, often robustly, but always in a cohesive and compelling way. Branding and marketing increase effectiveness exponentially in a cross-media, multi-screen marketplace where strategically engineered and integrated, identity components are working in tandem across the entire brand environment.

CONNECT ALL TOUCHPOINTS

WITH 360° BRAND DESIGN

BRAND DESIGN

  • identity

  • naming/voice

  • positioning

  • visual system and brand architecture

  • sub-branding

  • comm kits

  • form standards

DIGITAL PRESENCE

  • website

  • apps

  • social

  • eCommerce

  • email marketing

  • banners

  • video/broadcast

  • motion

  • events

2D PRINT

  • advertising

  • brochures

  • collateral

  • marketing communications

  • custom compositions

  • correspondence systems

3D SPACE

  • retail environment

  • packaging

  • merchandising

  • exhibit and display

  • showroom and lobby

  • EGD/wayfinding

  • fleet marking and trade dress

360° WITH DYNAMIC BRAND DESIGN OFFERS EVEN MORE IMPACT BUT WITH LESS GRID 

Beyond raising the excitement level, 360° Dynamic Brand Design (DBD) provides greater creative freedom and layout possibility by relaxing traditional identity grids and favoring a more fluid and emotive graphic environment. DBD programs enable brand signature variations and secondary graphic elements that facilitate greater scalability, address market specific applications, and adapt to evolving digital and print configurations without compromising visual experience, brand integrity and messaging. 

 

360° DBD solutions are most effective where creative latitude and application are closely managed. For larger enterprises and global brands utilizing DBD innovation, the need for multiple trademark registrations should be considered for maximum copyright protection. 

SERVING ORGANIZATIONS AT ALL STAGES:

FUNDED START-UPS

SMALL

BUSINESSES

MEDIUM SIZE

BUSINESSES

LARGE-SCALE

ENTERPRISES