Getting people excited about your brand! Working with clients to create high attention branded environments, brand identity design programs, websites, online/offline content, print and digital marketing, packaging/merchandising, wayfinding and architectural spaces. I help clients engage and retain more customers, significantly increase brand awareness and grow durable customer affinity. Vision: Purpose, value, mission, innovation, leadership, heritage... To gain the big picture and interpret the indispensable attributes of brand essence, I work with agencies and in-house departments to stay close to the heart of the business. I strive to keep working relationships simple, schedules in check and budgets streamlined, adding members from my team only as projects call for their special skills. By distilling brand stories and messages into adaptive, responsive solutions, engineered for integration throughout the customer’s experience, I design every digital, print and environmental touch point to become a valuable connection to the brand and a vital partner in positive perception. Simplify complexity, maintain integrity. Bringing keen insight to research and creative briefs, I provide actionable solutions for resolving complex branding, marketing and environmental space challenges. By keeping simplification and visual synergy paramount I help clients streamline communications and their related costs, become more robust in brand presence, speak with distinction and clarity to stakeholders and prospects, and open exciting new vistas that inspire higher innovation and better performance. Integrate, empower... and anticipate change. Each brand expression serves only as part of the greater brand persona. To bring visual cohesion and maximum interactivity to the entire family of branded assets I craft subliminal graphic harmony and connectivity into specific elements of each identity program. This strategic engineering enables long-term service and versatility as trends changes, the marketplace evolves, or diversification requires a brand architecture update. Growth opportunities call on and favor a smart brand built on a smart adaptable foundation. About Richard Layne, founder/creative director Richard Layne has developed 360° omnichannel expertise in brand identity, digital and print marketing design, packaging, POP, merchandising, retail environments, sign and wayfinding systems, exhibits, showrooms and hospitality design. He has worked with Century 21, Canon, Epson, Xerox, Hyundai, 7UP, Sherwin-Williams, Tropitone, General Mills, and Miller/Zell, collaborated with DDB, McCann Erickson, Leo Burnett and FCB on large-scale projects, and run his own full-service marketing design studio. Utilizing state of the art communication technologies including Macintosh, Windows, Office 365, Google Office, Adobe CC, SketchUp, 3DSM, Quark, Freehand, Shopify, Wix, WordPress, Canon, CaptureOne, Skype, Dropbox and HighTail Large-file Services, Stratfor Intel and the AMP!
360° design expertise across all environments: contact
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packaging, pop & merchandising

catalogs, binders & sample books

exhibits, showrooms, branded environments

merchandising & retail environments

web, digital & social

print advertising & marketing

COLUMBUS | LOS ANGELES | TAMPA contact richard layne at 1.714.325.2003 or richard@richardlayne.com

brand design  |  environments  |  package design  |  websites   |  printed materials   |  ads  |  signage

brand name and tagline development
photography & custom composition

Richard Layne works with leading agencies, web developers, architects, and in-house departments to bring a better brand experience to customers, and higher ROI to stakeholders. From single task projects to full-scale turn-key assignments, Layne is committed to making working together a fruitful and pleasurable experience.

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work

©MMXVII Richard Layne   Images are the property of their respective owners and are displayed for self promotional purposes only. Layne, "L", X360 and RichardLayne.com are service marks of X360 Group, Inc.  Esse quam videri | Soli Deo gloria   17.5