Get the world excited about your brand and mission.

LAYNE works with clients to create highly engaging brand design programs, branded environments, style guides, websites, print and digital marketing, packaging and merchandising, and wayfinding. LAYNE helps clients significantly increase brand awareness, engage and retain more customers, and grow durable affinity.

Vision, purpose, mission, innovation... leadership.

To gain the big picture and interpret the indispensable attributes of brand essence, LAYNE works with agencies and in-house departments to stay close to the heart of the business. Striving to keep working relationships simple, schedules in check and budgets streamlined, LAYNE distills brand stories and messages into adaptive, responsive solutions, engineered for integration throughout the customer experience. Every touchpoint becomes a valuable component of positive perception.

Simplify complexity, maintain integrity.

Bringing keen insight to research and creative briefs, LAYNE provides actionable solutions for resolving complex branding, marketing and environmental space challenges. By keeping simplification and visual synergy paramount LAYNE helps clients streamline communications and their related costs, become more robust in brand presence, speak with distinction and clarity to stakeholders and prospects, and open exciting new vistas that inspire higher innovation and better performance.

Integrate, empower... and anticipate change.

Each brand expression serves only as part of the greater brand persona. To bring visual cohesion and maximum interactivity to the entire family of branded assets LAYNE crafts subliminal graphic harmony and connectivity into specific elements of each identity and marketing program. This strategic engineering enables long-term service and versatility as trends changes, as the marketplace evolves, or diversification requires a brand architecture update. Growth opportunities call on and favor a smart brand built on a smart foundation.



About Richard Layne, founder/director at LAYNE and X360

RICHARD LAYNE has developed 360° omnichannel expertise in brand identity, digital and print marketing design, packaging, POP, merchandising, retail environments, sign and wayfinding systems, exhibits, showrooms and still/motion image design. LAYNE has worked with companies and organizations of all sizes, including Century 21, Coco's, Epson, General Mills, Hyundai, Heinz, KFC, Kodak, Nissan, 7UP, Sherwin-Williams, StarKist, Taco Bell, Texaco, Tropitone, Xerox, YUM/Taco Bell, KFC, Pizza Hut. LAYNE has collaborated with agencies DDB, McCann, Leo Burnett and FCB on large projects and shared clients. Previously LAYNE was Senior Designer at Miller/Zell in Atlanta and he has run his own full-service marketing design and technology firm based in Southern California, Tampa, and New York.


Currently Richard Layne is working both remote and in-house as a consultant, designer and producer with agencies and clients coast to coast to coast.

360° design expertise across all environments



packaging and POP

catalogs and sample books

exhibit and space design





digital, print and space design | 360° brand solutions | strategic marketing

research | naming | positioning | brand voice | slogan/tagline

LAYNE works with agencies, web developers, architects, and in-house departments to bring a better brand experience to customers, and higher ROI to stakeholders. From single task projects to full-scale turn-key assignments, LAYNE is committed to making our working together a fruitful and pleasurable experience.

photography and custom compositions




©MMXVIII Richard Layne   Images are the property of their respective owners and are displayed for self promotional purposes only. Layne, "L", X360 and are service marks of X360 Group, Inc.  Esse quam videri | Soli Deo gloria   18.1